Test&Target

/ Monday, June 20, 2011 /
Test&Target from Adobe (previously from Omniture) is probably the best tool in the market for testing and optimizing websites.

Here are listed some of the key features of T&T tool.

A/B, Multivariate Testing
  • Test content on site, in email and in display ads
  • A/B testing facilitates fast and accurate design selection
  • Multivariate testing allows for testing many elements and variations with smaller traffic requirements and fewer combinations
  • In-depth reporting reveals the combination of elements that leads to the greatest lift in conversion
  • "Push winner" functionality converts winning test scenarios with a single click to standard content for all audience segments
Ad Testing
  • Track ad impressions and their impact on conversion
  • Optimize ad content and compare multiple creative options, adjust to serve more of the winning creative
  • Track clicks to monitor ad performance in real time, from first click to final conversion
  • Coordinate ad tests across multiple ad networks or publishers
  • Track view-throughs
  • Combine ad testing with cost and revenue tracking to quickly see real-time revenue for a given ad
Visual Application Management
  • Design tests directly on the site just as visitors will experience them
  • Immediately visualize how customers experience a test, giving real-time insight for increasing content relevance
  • Onsite testing capabilities work without any special configuration or implementation
Effective Targeting
  • Target content to different groups of visitors based on marketer-defined segments
  • Target audience segments based on URL, geography, profile and visitor behavior
  • Maintain consistency of targeted offers from offsite exposure (display ads, email) through to onsite activity
  • Flexibility to market broadly to a segment of visitors or to define parameters for stricter targeting to a very specific visitor set
  • Break out conversion data per targeted group with reporting segment filters
  • "Targeting groups" allow marketers to reuse commonly created targeting rules—reducing rework
Automated Predictive Learning
  • Each visitor and click is scored individually, so targeted offers can be served based on a visitor's unique interests
  • Create extensible customer profiles that include offline data, such as product holdings, credit score, time on file and other non-personally identifiable information
  • Import external customer profiles in real time for heightened relevance
Automated Campaign Management
  • Automatically direct site traffic in response to visitor behavior, factoring in variables such as time of day, email communications or product promotions
  • Self-optimizing campaigns ensure that the most effective targeting scenarios are shown more often, accounting for environmental or seasonal changes
  • Automatically promote the best performing scenarios to improve conversions for specific audience segments or across the site

If you are using Test&Target you may find useful the following User Guide Book on Test&Target:

0 comments:

Post a Comment

Thank you for visiting my site. I’m the author of home decor help, home garden decor, home design interiors, tina 4 home design, uhozz, visit yogurt lab, sitazine, is beauty tips and sunnijati website. Modestop Topmodest Free Beauty Tips Shitazine Sitahouseblog Izhealthy Shitadesign Sitahouse Topmodest Sitazine Irezine Home- decor-design Shitadesign Shitadesign-dot-com Inhomeland inhouseland ghiuldenika inebautystyle enterarteiuna radiodominiopublico biberealexandru fabiobernadosdi geeklore31 syahadah-alhafeezah peaceloveiman bigwideempty techandchefadventures kaosgunlugu fikirkulubleri duazinciri theinternationalrules morefortngintn monkeymanzach lifeatthegreenys photokid84 chelsea-settles chasingmommyhood sexyhotactresseswallpaper tophotnewstodays avvani urbantrendsussex voychic reisyamode sitazine reportmy homedesignideasx mystylepinterest fashionstyleco popularnewstips isexy-hot-girls sexywomengirl trendymodeku derumahdesign womenhairs hackoblogger gadiswomen homeinteriordesignideas1s homedesignideasa uniquehomedesignsw enterpreneurforbloggers earningblogtipss lilyandgiasmom onfeatureblog aboutadsen onblogsocial tecnologiku onlinekutip akuhub caramakemoney youseoneed blogukus newbieblogit adsenseguideto triond-adsense inseoservice intipseoblog otherseoblog freeseoguid seoblognets tawaguideblog seosecretip buzdesign modewomen gayawoman cantikide tipsehat bebeautyps tipsjilbabcantiks idekontenislami healthfitnessnutritionsz jilbab-tips tips-home-decor caramemakaijilbabv beritaremajaterkinie allisoncrewnews mypinspinterest mypinspinterest gogirlsgallery seyhotgirls topmodest worldotgirls seksigirlsblog yourgirlsnet sexywomensia decorativehousedesigns simplebloggertipsz aboutadsense09s marketingner freeseotipstricksz womensiana chicstylegallery oblogkudewe colhomegallery marketserve onlibusiness artodesign designinguide oninteriorhome interiormu intutorblog blogoffeed newbloggerhint enginseo dibisnistips internetmublog onroomdesign homegardenco
 
Copyright © 2010 Service Marketing, All rights reserved
Design by DZignine. Powered by Blogger