Users expect your website to be fast. They are more likely to buy or explore your products and services when you meet their performance expectations. Faster websites have happier, more engaged and more numerous users, and generate more revenue than slower sites. Better web performance reduces your bounce rates and increases the number of pages viewed per visit. Additionally, site speed is a factor in Google’s ranking of your site in its search results.
If you have a slow website, much of the time and money you spend getting people to visit it is being wasted. For example, Amazon.com revealed that for every 100ms (just a tenth of a second) delay in page load time, they experienced a 1% drop in revenue!
In the following conference you can find ideas on how to optimize the performance of your website:
Some tools that can help in the optimization of your website:
This tool sets the benchmark in finding many of your website speed problems. All issues are clearly detailed and it’s scoring system allows you to assess the impact of changes quickly. It’s available as browser plugins and through an version of the tool.
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This handy tool calculates page size, composition, and download time. The script calculates the size of individual elements and sums up each type of web page component. Based on these page characteristics the script then offers advice on how to improve page load time. It lacks of the sizzle of newer tools, but provides a simple no nonsense insight into your websites performance.
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One of the newer tools on the market, Yottaa offers a range of data points on your sites performance including page speed, its global reachability, how well optimized it is and how easily a browser can render its contents. The best part is they offer an ongoing monitoring service so you can analyse your performance over time.
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